今回も、2025年のヒット投稿を振り返りながら、弊社SNSの成果をご紹介したいと思います。
全体的に成長を遂げた中でも、Instagramでは前年比約10%増(1万9,400人増)、Xでは10月以降のわずか3ヶ月で6,000人増と勢いが加速し、両プラットフォームで大きく成長が見られました。
2025年のハイライト
5つのSNS全体で累計1,290万インプレッションを記録
圧倒的主力のInstagram・Facebook: 両プラットフォームのインプレッションが、全体の85%超。
Instagramは、2025年で650万インプレッションを獲得、前年比10%増で37万2,400人フォロワーに。
Facebookも続いて、491万インプレッションを獲得、20.5万人に成長。
Xは急成長!+39.5%と驚異の成長率を叩き出し、10月以降の3ヶ月で6,000人増で2万4,000人に到達。
2025年でパフォーマンスの高かった投稿(オーガニック投稿)
「いいね」や閲覧数の多かった投稿例
Discover Japan’s rich history through its stunning castles 🏯
1️⃣ Himeji Castle – Famous for its white exterior and intricate design, it’s one of Japan’s most beautiful castles.
2️⃣ Hiroshima Castle – A symbol of peace, rebuilt after WWII, offering a glimpse into the past.
3️⃣ Okayama Castle – Known as the 'Crow Castle' for its striking black walls, surrounded by lush landscapes.
4️⃣ Matsumoto Castle – One of Japan's oldest original castles, with a breathtaking view of the Japanese Alps.
5️⃣ Gifu Castle – Sitting on Mount Kinka, this castle offers panoramic views of the city below.
6️⃣ Nagoya Castle – Constructed during the Edo period and famous for its elegant architecture.Which one are you most excited to explore?
#JapanTravel #MyJapanTravel #Japan #VisitJapan #JapanTrip #JapaneseCulture #JapaneseCastle #Castle
Discover Japan’s rich history through its stunning castles 🏯
1️⃣ Himeji Castle – Famous for its white exterior and intricate design, it’s one of Japan’s most beautiful castles.
2️⃣ Hiroshima Castle – A symbol of peace, rebuilt after WWII, offering a glimpse into the past.
3️⃣ Okayama Castle – Known as the 'Crow Castle' for its striking black walls, surrounded by lush landscapes.
4️⃣ Matsumoto Castle – One of Japan's oldest original castles, with a breathtaking view of the Japanese Alps.
5️⃣ Gifu Castle – Sitting on Mount Kinka, this castle offers panoramic views of the city below.
6️⃣ Nagoya Castle – Constructed during the Edo period and famous for its elegant architecture.Which one are you most excited to explore?
#JapanTravel #MyJapanTravel #Japan #VisitJapan #JapanTrip #JapaneseCulture #JapaneseCastle #Castle
Cherry blossom season is finally here! We’ve selected some of the most breathtaking spots across Japan for you to experience the magic of sakura:
🌸 Himeji Castle, Himeji – A scene straight out of a fairytale with delicate pink blooms crowning the majestic white castle.
🌸 Ryuganbuchi, Fuji – Sakura framing Mt. Fuji, creating Japan’s most iconic view.
🌸 Fushimi Jikkoku-bune Boat, Kyoto – Glide through serene waterways lined with cherry blossoms for a dreamy spring experience.
🌸 Funaoka Joshi Park, Sendai – A breathtaking ride through a tunnel of blossoms.
🌸 Inokashira Park, Tokyo – Gentle petals reflected on the water, perfect for a peaceful stroll.
Have you already been to one of these spots?
#JapanTravel #VisitJapan #TravelJapan #JapanTrip #TokyoTravel #ExploreJapan #TokyoGuide #VisitTokyo #JapanLover #JapanExplorer #Sakura #CherryBlossom #SakuraSeason #SpringInJapan
Cherry blossom season is finally here! We’ve selected some of the most breathtaking spots across Japan for you to experience the magic of sakura:
🌸 Himeji Castle, Himeji – A scene straight out of a fairytale with delicate pink blooms crowning the majestic white castle.
🌸 Ryuganbuchi, Fuji – Sakura framing Mt. Fuji, creating Japan’s most iconic view.
🌸 Fushimi Jikkoku-bune Boat, Kyoto – Glide through serene waterways lined with cherry blossoms for a dreamy spring experience.
🌸 Funaoka Joshi Park, Sendai – A breathtaking ride through a tunnel of blossoms.
🌸 Inokashira Park, Tokyo – Gentle petals reflected on the water, perfect for a peaceful stroll.
Have you already been to one of these spots?
#JapanTravel #VisitJapan #TravelJapan #JapanTrip #TokyoTravel #ExploreJapan #TokyoGuide #VisitTokyo #JapanLover #JapanExplorer #Sakura #CherryBlossom #SakuraSeason #SpringInJapan
Katsuo-ji is a historic Buddhist temple nestled in the mountains north of Osaka, renowned as the “Temple of Winning Luck” 🍁
For centuries, worshippers have come here to pray for success in their goals, whether it’s passing exams or achieving business success.
The temple’s most distinctive feature is the countless small Daruma dolls (symbols of perseverance) left by visitors whose wishes have been fulfilled 🌟
#JapanTravel #Japan #Osaka
Katsuo-ji is a historic Buddhist temple nestled in the mountains north of Osaka, renowned as the “Temple of Winning Luck” 🍁
For centuries, worshippers have come here to pray for success in their goals, whether it’s passing exams or achieving business success.
The temple’s most distinctive feature is the countless small Daruma dolls (symbols of perseverance) left by visitors whose wishes have been fulfilled 🌟
#JapanTravel #Japan #Osaka
クライアントプロジェクト投稿例
「瀬戸川の鯉の引っ越し」:
トップの鯉が目を引くリール動画が約75万回再生を記録。TikTokでも7万7,000回再生を記録しました。
投稿はこちら
「大分ハローキティ空港」:
サンリオキャラクターがお出迎え!「大分ハローキティ空港」を紹介した動画が20.4万回再生を記録。
投稿はこちら
SNSチームからのコメントと今後の展望
「2025年、私たちSNSチームは大きく成長し、多くのクライアントの皆さまと協働できたことをとても嬉しく思います。今後もこうしたパートナーシップを大切に育みながら、2026年はジャパン・トラベル全体のブランドをさらに磨き上げ、今年培った戦略的な手法を活かして、より魅力的で個性あるコンテンツをお届けしていきたいと考えています。」
“The SNS department grew significantly in 2025, and we truly enjoyed working with our clients. We look forward to continuing these partnerships. In 2026, we plan to rework the branding across our JT platforms to deliver even better, more distinctive content, while continuing to apply the strategic techniques that helped us create viral content this past year.”
2025年の成果を土台に、2026年はブランド統一を図りながら、地域連携・動画フォーマットの最適化でさらに進化させていきます。ジャパン・トラベルは引き続き、国内最大級のインバウンドメディアとして訪日外国人との架け橋となり、日本の魅力を世界へ発信し続けます。
Japan Travel公式SNSはこちら▼
Instagram: @japantravelcom
Facebook: Japan Travel
Threads: @japantravelcom
X: @japantravel
TikTok: @japantravelcom
YouTube: Japan Travel Official
ジャパン・トラベルのSNSアカウントをフォローして、日本の魅力発信を一緒に盛り上げていきましょう!
2024年のSNSレポートはこちら